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Services Marketing: people technology strategy / Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee

by Wirtz, Jochen | Lovelock, Christopher [Author] | Chatterjee, Jayanta [Author].

Edition: 8th ed.Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Publisher: Noida : Pearson India Education Services Pvt. Ltd., 2018Availability: Items available for loan: [Call number: 658.8 W749] (1). Location(s): Management Studies 658.8 W749.

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Services Marketing: integrating customer focus across the firm / Valarie A. Zeithaml... [et al.]

by Zeithaml, Valarie A | Bitner, Mary Jo [Author] | Gremler, Dwayne D [Author] | Pandit, Ajay [Author].

Edition: 6th ed.Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : McGraw Hill Education (India) Pvt. Ltd., 2013, reprinted 2016Availability: Items available for loan: [Call number: 658.8 Z372] (1). Location(s): Management Studies 658.8 Z372.

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