Services Marketing: integrating customer focus across the firm /
By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo [Author] | Gremler, Dwayne D [Author] | Pandit, Ajay [Author].
Material type:
TextPublisher: New Delhi : McGraw Hill Education (India) Pvt. Ltd., 2013, reprinted 2016Edition: 6th ed.Description: xxxii, 711 p. : ill. ; 24 cm.ISBN: 9781259026812.Subject(s): Marketing -- Management | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Gratis Books
|
IMU Kochi Library General Stacks | Management Studies | 658.8 Z372 (Browse shelf) | Available | Gen. Shelf-39, Row-5 | G0258 |
Includes index.
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