Zeithaml, Valarie A.
Services Marketing: integrating customer focus across the firm / - 6th ed. - New Delhi : McGraw Hill Education (India) Pvt. Ltd., 2013, reprinted 2016 - xxxii, 711 p. : ill. ; 24 cm.
Includes index.
9781259026812 Rs. 775.00
Marketing--Management
Service industries--Marketing
Customer services--Marketing
658.8 / Z372
Services Marketing: integrating customer focus across the firm / - 6th ed. - New Delhi : McGraw Hill Education (India) Pvt. Ltd., 2013, reprinted 2016 - xxxii, 711 p. : ill. ; 24 cm.
Includes index.
9781259026812 Rs. 775.00
Marketing--Management
Service industries--Marketing
Customer services--Marketing
658.8 / Z372