| 000 -LEADER |
|---|
| fixed length control field |
00965nam a2200325 a 4500 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
a||||gr|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
241015r20132016 iia|||gr|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781259026812 |
| Terms of availability |
Rs. 775.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
IMU Kochi Library |
| Language of cataloging |
eng |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
|---|
| MARC country code |
India |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.8 |
| Item number |
Z372 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zeithaml, Valarie A. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Services Marketing: |
| Sub Title |
integrating customer focus across the firm / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi : |
| Name of publisher, distributor, etc |
McGraw Hill Education (India) Pvt. Ltd., |
| Date of publication, distribution, etc |
2013, reprinted 2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 711 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer services |
| General subdivision |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bitner, Mary Jo, |
| Relator term |
Joint Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gremler, Dwayne D, |
| Relator term |
Joint Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pandit, Ajay |
| Relator term |
Joint Author |
| 852 ## - LOCATION/CALL NUMBER |
|---|
| Location |
IMU Kochi Library |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) |
|---|
| CATALOGER |
Rudra Ranjan |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| VERIFIER |
Rudra Ranjan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Gratis Books |
