Services Marketing: people technology strategy /
By: Wirtz, Jochen.
Contributor(s): Lovelock, Christopher [Author] | Chatterjee, Jayanta [Author].
Material type:
TextPublisher: Noida : Pearson India Education Services Pvt. Ltd., 2018Edition: 8th ed.Description: xxii, 817 p. : ill. ; 28 cm.ISBN: 9789332587687.Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Gratis Books
|
IMU Kochi Library General Stacks | Management Studies | 658.8 W749 (Browse shelf) | Available | Gen. Shelf-39, Row-5 | G0261 |
Includes index.
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