Wirtz, Jochen
Services Marketing: people technology strategy / - 8th ed. - Noida : Pearson India Education Services Pvt. Ltd., 2018 - xxii, 817 p. : ill. ; 28 cm.
Includes index.
9789332587687 Rs. 899.00
Marketing--Management
Professions--Marketing
Service industries--Marketing
Customer services--Marketing
658.8 / W749
Services Marketing: people technology strategy / - 8th ed. - Noida : Pearson India Education Services Pvt. Ltd., 2018 - xxii, 817 p. : ill. ; 28 cm.
Includes index.
9789332587687 Rs. 899.00
Marketing--Management
Professions--Marketing
Service industries--Marketing
Customer services--Marketing
658.8 / W749