Principles of Marketing : a South Asian perspective /
By: Kotler, Philip.
Contributor(s): Armstrong, Gary [Author] | Agnihotri, Prafulla Y [Author] | Haque, Ehsan ul [Author].
Material type:
TextPublisher: Noida : Pearson Education , 2010, reprinted 2011Edition: 13th ed.Description: xix, 514 p. : col.ill. ; 28 cm.ISBN: 9788131731017.Subject(s): Marketing -- Textbooks -- AsiaDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Barcode |
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Books
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IMU Kochi Library General Stacks | Management Studies | 658.8 K8487 (Browse shelf) | Available | Gen. Shelf-39, Row-1 | BK002403 | |
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Books
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IMU Kochi Library General Stacks | Management Studies | 658.8 K8487 (Browse shelf) | Available | Gen. Shelf-39, Row-1 | BK002404 |
Includes Index.
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