| 000 -LEADER |
|---|
| fixed length control field |
00770nam a2200265 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191210r20102011ii a|||g |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131731017 |
| Terms of availability |
Rs. 699.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
IMU Kochi Library |
| Language of cataloging |
eng |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
|---|
| MARC country code |
India |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.8 |
| Item number |
K8487 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Principles of Marketing : |
| Sub Title |
a South Asian perspective / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Noida : |
| Name of publisher, distributor, etc |
Pearson Education , |
| Date of publication, distribution, etc |
2010, reprinted 2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 514 p. : |
| Other physical details |
col.ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Textbooks |
| Geographic subdivision |
Asia |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| Relator term |
Joint Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Agnihotri, Prafulla Y. |
| Relator term |
Joint Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Haque, Ehsan ul |
| Relator term |
Joint Author |
| 852 ## - LOCATION/CALL NUMBER |
|---|
| Location |
IMU Kochi Library |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) |
|---|
| CATALOGER |
Akhil Bose |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Books |
