MKTG : principles of marketing / (Record no. 3489)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00690nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251111r20252021xx ado|gd|||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789355735096 |
| Terms of availability | Rs. 695.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMU Kochi Library |
| Language of cataloging | eng |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800954 |
| Item number | L165 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb; Charles W. |
| 245 10 - TITLE STATEMENT | |
| Title | MKTG : principles of marketing / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi : |
| Name of publisher, distributor, etc | Cengage Learning India, |
| Date of publication, distribution, etc | 2021, reprinted 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 410 p. |
| Other physical details | : col. ill. |
| Dimensions | ; 28 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Textbooks |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joe |
| Relator term | Joint Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl |
| Relator term | Joint Author |
| 852 ## - LOCATION/CALL NUMBER | |
| Location | IMU Kochi Library |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) | |
| CATALOGER | Akhil Bose |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type | Total Checkouts | Checked out | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2025-11-11 | M/s The Book Shop (Inv. no. 0255 dated 28.10.2025) | 695.00 | 658.800954 L165 | BK007408 | 2025-11-26 | Books | ||||||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2025-11-11 | M/s The Book Shop (Inv. no. 0255 dated 28.10.2025) | 695.00 | 658.800954 L165 | BK007409 | 2025-11-26 | Books | ||||||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2025-11-11 | M/s The Book Shop (Inv. no. 0255 dated 28.10.2025) | 695.00 | 658.800954 L165 | BK007410 | 2025-11-26 | Books | ||||||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2025-11-11 | M/s The Book Shop (Inv. no. 0255 dated 28.10.2025) | 695.00 | 658.800954 L165 | BK007411 | 2025-11-26 | Books | ||||||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2025-11-11 | M/s The Book Shop (Inv. no. 0255 dated 28.10.2025) | 695.00 | 658.800954 L165 | BK007412 | 2025-11-26 | Books | ||||||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2025-11-11 | M/s The Book Shop (Inv. no. 0255 dated 28.10.2025) | 695.00 | 658.800954 L165 | BK007413 | 2025-11-26 | Books | ||||||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2025-11-11 | M/s The Book Shop (Inv. no. 0255 dated 28.10.2025) | 695.00 | 658.800954 L165 | BK007414 | 2025-11-26 | Books | ||||||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2025-11-11 | M/s The Book Shop (Inv. no. 0255 dated 28.10.2025) | 695.00 | 658.800954 L165 | BK007415 | 2025-11-26 | Books | ||||||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2025-11-11 | M/s The Book Shop (Inv. no. 0255 dated 28.10.2025) | 695.00 | 658.800954 L165 | BK007416 | 2025-11-26 | Books | ||||||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2025-11-11 | M/s The Book Shop (Inv. no. 0255 dated 28.10.2025) | 695.00 | 658.800954 L165 | BK007417 | 2026-07-14 | Books | 1 | 2027-01-11 | 2026-07-14 |