Principles of Marketing / (Record no. 211)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00549nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190805s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332558472 |
| Terms of availability | Rs. 799.00 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K8487/P |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of Marketing / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida : |
| Name of publisher, distributor, etc | Pearson India Education Ltd., |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 732 p. |
| Other physical details | : col. ill. |
| Dimensions | ; 25.5 cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Textbooks |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gray |
| 852 ## - LOCATION/CALL NUMBER | |
| Location | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 799.00 | 4 | 1 | 658.8 K8487/P | BK003860 | 2025-11-28 | 2025-11-28 | Books | Gen. Shelf-39, Row-1 | ||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 799.00 | 5 | 658.8 K8487/P | BK003861 | 2024-10-08 | 2024-10-07 | Books | Gen. Shelf-39, Row-1 | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 799.00 | 3 | 658.8 K8487/P | BK003862 | 2024-10-14 | 2024-10-04 | Books | Gen. Shelf-39, Row-1 | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 799.00 | 7 | 2 | 658.8 K8487/P | BK003859 | 2025-12-09 | 2025-11-11 | Books | Gen. Shelf-39, Row-1 |