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Total Customer Value Management : Transforming Business Thinking /

By: Mahajan, Gautam.
Material type: TextTextPublisher: New Delhi : Response Books , 2011Description: xx, 326 p. : ill. ; 22 cm.ISBN: 9788132103127.Subject(s): Relationship marketing | Customer relations | Total quality managementDDC classification: 658.812
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Item type Current location Collection Call number Status Notes Date due Barcode
Books Books IMU Kochi Library
Fiction & General
Management Studies 658.812 M2773 (Browse shelf) Available Shelf-19, Row-1 BK002168B

Includes Index.

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