Marketing Management / (Record no. 3487)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00633nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251111r20252022xx ado|gd|||||||| ||eng|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789356062665 |
| Terms of availability | Rs. 1180.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMU Kochi Library |
| Language of cataloging | eng |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K8487 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Management / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida : |
| Name of publisher, distributor, etc | Pearson India Education Ltd., |
| Date of publication, distribution, etc | 2022, reprinted 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 596 p. |
| Other physical details | : col. ill. |
| Dimensions | ; 25 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Textbooks |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 852 ## - LOCATION/CALL NUMBER | |
| Location | IMU Kochi Library |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) | |
| CATALOGER | Akhil Bose |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2025-11-11 | M/s The Book Shop (Inv. no. 0255 dated 28.10.2025) | 1180.00 | 658.8 K8487 | BK007388 | 2025-11-26 | Books | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2025-11-11 | M/s The Book Shop (Inv. no. 0255 dated 28.10.2025) | 1180.00 | 658.8 K8487 | BK007389 | 2025-11-26 | Books | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2025-11-11 | M/s The Book Shop (Inv. no. 0255 dated 28.10.2025) | 1180.00 | 658.8 K8487 | BK007390 | 2025-11-26 | Books | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2025-11-11 | M/s The Book Shop (Inv. no. 0255 dated 28.10.2025) | 1180.00 | 658.8 K8487 | BK007391 | 2025-11-26 | Books | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2025-11-11 | M/s The Book Shop (Inv. no. 0255 dated 28.10.2025) | 1180.00 | 658.8 K8487 | BK007392 | 2025-11-26 | Books | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2025-11-11 | M/s The Book Shop (Inv. no. 0255 dated 28.10.2025) | 1180.00 | 658.8 K8487 | BK007393 | 2025-11-26 | Books | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2025-11-11 | M/s The Book Shop (Inv. no. 0255 dated 28.10.2025) | 1180.00 | 658.8 K8487 | BK007394 | 2025-11-26 | Books | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2025-11-11 | M/s The Book Shop (Inv. no. 0255 dated 28.10.2025) | 1180.00 | 658.8 K8487 | BK007395 | 2025-11-26 | Books | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2025-11-11 | M/s The Book Shop (Inv. no. 0255 dated 28.10.2025) | 1180.00 | 658.8 K8487 | BK007396 | 2025-11-26 | Books | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2025-11-11 | M/s The Book Shop (Inv. no. 0255 dated 28.10.2025) | 1180.00 | 658.8 K8487 | BK007397 | 2025-11-26 | Books |