| 000 -LEADER |
|---|
| fixed length control field |
00702nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
251111t2025||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789367138199 |
| Terms of availability |
Rs. 1180.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
IMU Kochi Library |
| Language of cataloging |
eng |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
K8487 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing Management / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Noida : |
| Name of publisher, distributor, etc |
Pearson India Education Ltd., |
| Date of publication, distribution, etc |
2025 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 649 p. |
| Other physical details |
: col. ill. |
| Dimensions |
; 28 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Textbooks |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane |
| Relator term |
Joint Author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chernev, Alexander |
| Relator term |
Joint Author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sheth, Jagdish N. |
| Relator term |
Joint Author |
| 852 ## - LOCATION/CALL NUMBER |
|---|
| Location |
IMU Kochi Library |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) |
|---|
| CATALOGER |
Akhil Bose |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Books |
