Marketing 5.0 (Record no. 3473)

000 -LEADER
fixed length control field 00698nam a2200241 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251022t2021 nju||||g |||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119668510
Terms of availability $ 28.00
040 ## - CATALOGING SOURCE
Original cataloging agency IMU Kochi Library
Language of cataloging eng
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code United States
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.8
Item number K8487
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 10 - TITLE STATEMENT
Title Marketing 5.0
Sub Title : technology for humanity /
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Jersey :
Name of publisher, distributor, etc John wiley & sons,
Date of publication, distribution, etc 2021
300 ## - PHYSICAL DESCRIPTION
Extent xi, 206 p. ;
Dimensions 23 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Textbooks
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technology
Form subdivision Textbooks
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya, Hermawan
Relator term Joint Author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Setiawan, Iwan
Relator term Joint Author
852 ## - LOCATION/CALL NUMBER
Location IMU Kochi Library
904 ## - LOCAL DATA ELEMENT D, LDD (RLIN)
CATALOGER Akhil Bose
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
          Management Studies IMU Kochi Library IMU Kochi Library General Stacks 2025-10-22 M/s T. V. Enterprises (Inv. no. 420/25-26 dated 14.10.2025) 2486.00 658.8 K8487 BK007175 2025-11-20 Books
          Management Studies IMU Kochi Library IMU Kochi Library General Stacks 2025-10-22 M/s T. V. Enterprises (Inv. no. 420/25-26 dated 14.10.2025) 2486.00 658.8 K8487 BK007176 2025-11-20 Books
          Management Studies IMU Kochi Library IMU Kochi Library General Stacks 2025-10-22 M/s T. V. Enterprises (Inv. no. 420/25-26 dated 14.10.2025) 2486.00 658.8 K8487 BK007177 2025-11-20 Books


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