Marketing Management / (Record no. 205)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00561nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190805s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| Terms of availability | Rs. 899.00 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K8487 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Management / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida : |
| Name of publisher, distributor, etc | Pearson India Education Ltd., |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 756 p. |
| Other physical details | : col. ill. |
| Dimensions | ; 25 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Textbooks |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 852 ## - LOCATION/CALL NUMBER | |
| Location | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type | Public note | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 4 | 658.8 K8487 | BK003793 | 2024-10-21 | 2024-10-04 | Books | Gen. Shelf-38, Row-3 | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 3 | 658.8 K8487 | BK003794 | 2023-10-04 | 2023-10-04 | Books | Gen. Shelf-38, Row-3 | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 5 | 658.8 K8487 | BK003795 | 2023-12-11 | 2023-12-05 | Books | Gen. Shelf-38, Row-3 | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 2 | 658.8 K8487 | BK003796 | 2022-12-29 | 2022-12-14 | Books | Gen. Shelf-38, Row-1 | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 3 | 658.8 K8487 | BK003797 | 2023-12-06 | 2023-12-06 | Books | Gen. Shelf-38, Row-3 | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 1 | 658.8 K8487 | BK003798 | 2022-12-29 | 2022-12-14 | Books | Gen. Shelf-38, Row-1 | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 4 | 658.8 K8487 | BK003799 | 2024-12-23 | 2024-12-04 | Books | Gen. Shelf-38, Row-2 | 1 | ||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 658.8 K8487 | BK003800 | 2019-08-05 | Books | Gen. Shelf-38, Row-1 | |||||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 3 | 658.8 K8487 | BK003801 | 2024-08-13 | 2021-05-27 | Books | Gen. Shelf-38, Row-2 | 4 | ||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 7 | 658.8 K8487 | BK003802 | 2025-12-12 | 2025-11-28 | Books | Gen. Shelf-38, Row-1 | 6 | ||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 1 | 658.8 K8487 | BK003803 | 2023-12-26 | 2023-12-04 | Books | Gen. Shelf-38, Row-2 | 1 | ||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 3 | 658.8 K8487 | BK003804 | 2023-12-28 | 2023-12-22 | Books | Gen. Shelf-38, Row-1 | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 2 | 658.8 K8487 | BK003805 | 2021-07-01 | 2021-05-17 | Books | Gen. Shelf-38, Row-3 | 4 | ||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 1 | 658.8 K8487 | BK003806 | 2024-10-25 | 2024-10-10 | Books | Gen. Shelf-38, Row-2 | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 4 | 658.8 K8487 | BK003807 | 2025-04-09 | 2025-04-04 | Books | Gen. Shelf-38, Row-3 | 4 | ||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 4 | 658.8 K8487 | BK003808 | 2023-12-18 | 2023-12-04 | Books | Gen. Shelf-38, Row-3 | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 6 | 658.8 K8487 | BK003809 | 2025-12-12 | 2025-11-27 | Books | Gen. Shelf-38, Row-2 | 3 | ||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 1 | 658.8 K8487 | BK003810 | 2025-11-04 | 2025-10-31 | Books | Gen. Shelf-38, Row-3 | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 7 | 658.8 K8487 | BK003811 | 2025-12-15 | 2025-11-27 | Books | Gen. Shelf-38, Row-2 | 6 | ||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 3 | 658.8 K8487 | BK003812 | 2021-07-05 | 2021-07-01 | Books | Gen. Shelf-38, Row-1 | 4 | ||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 2 | 658.8 K8487 | BK003813 | 2024-08-23 | 2024-08-13 | Books | Gen. Shelf-38, Row-2 | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 6 | 658.8 K8487 | BK003814 | 2021-07-02 | 2021-05-27 | Books | Gen. Shelf-38, Row-1 | 5 | ||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 5 | 658.8 K8487 | BK003815 | 2024-12-18 | 2024-12-04 | Books | Gen. Shelf-38, Row-2 | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 3 | 658.8 K8487 | BK003816 | 2024-08-20 | 2021-05-17 | Books | Gen. Shelf-38, Row-2 | 4 | ||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 4 | 658.8 K8487 | BK003817 | 2023-12-28 | 2023-11-24 | Books | Gen. Shelf-38, Row-1 | 2 | ||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 3 | 658.8 K8487 | BK003818 | 2023-12-26 | 2023-12-04 | Books | Gen. Shelf-38, Row-3 | 1 | ||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 1 | 658.8 K8487 | BK003819 | 2022-12-19 | 2022-12-14 | Books | Gen. Shelf-38, Row-1 | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 7 | 658.8 K8487 | BK003820 | 2023-12-26 | 2023-11-23 | Books | Gen. Shelf-38, Row-3 | 3 | ||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 5 | 658.8 K8487 | BK003821 | 2024-12-18 | 2024-12-02 | Books | Gen. Shelf-38, Row-1 | 4 | ||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-07-03 | Sri Vani Book Agency | 899.00 | 5 | 658.8 K8487 | BK004033 | 2025-11-28 | 2025-11-28 | Books | Gen. Shelf-38, Row-3 | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-07-03 | Sri Vani Book Agency | 899.00 | 1 | 658.8 K8487 | BK004034 | 2023-12-26 | 2023-12-04 | Books | Gen. Shelf-38, Row-2 | 1 | ||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-07-03 | Sri Vani Book Agency | 899.00 | 2 | 658.8 K8487 | BK004035 | 2023-12-26 | 2023-12-04 | Books | Gen. Shelf-38, Row-2 | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-07-03 | Sri Vani Book Agency | 899.00 | 3 | 658.8 K8487 | BK004036 | 2023-12-28 | 2023-12-06 | Books | Gen. Shelf-38, Row-1 | 5 | ||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-07-03 | Sri Vani Book Agency | 899.00 | 3 | 658.8 K8487 | BK004037 | 2023-11-10 | 2023-10-31 | Books | Gen. Shelf-38, Row-1 | |||||
| Management Studies | IMU Kochi Library | IMU Kochi Library | General Stacks | 2017-06-30 | Educational Supplies | 899.00 | 5 | 658.8 K8487 | BK003792 | 2024-12-26 | 2024-12-06 | Books | Gen. Shelf-38, Row-2 | 6 |