| 000 -LEADER |
|---|
| fixed length control field |
00786nam a2200265 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191211s2013 ii ad||g |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780070666993 |
| Terms of availability |
Rs. 575.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
IMU Kochi Library |
| Language of cataloging |
eng |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
|---|
| MARC country code |
India |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.84 |
| Item number |
C282 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cateora, Philip R. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International Marketing / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi : |
| Name of publisher, distributor, etc |
McGraw Hill Education (India) Private Limited , |
| Date of publication, distribution, etc |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxi, 888 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
International business enterprises |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Graham, John L. |
| Relator term |
Joint Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Salwan, Prashant |
| Relator term |
Joint Author |
| 852 ## - LOCATION/CALL NUMBER |
|---|
| Location |
IMU Kochi Library |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) |
|---|
| CATALOGER |
Akhil Bose |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Books |
