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_c456 _d456 |
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| 008 | 190805r20122013ii a|||gd|||| ||| ||eng|d | ||
| 020 |
_a9788131517086 _cRs. 511.00 |
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| 040 |
_aIMU Kochi Library _beng |
||
| 041 | 0 | _aeng | |
| 044 | _aii | ||
| 082 | 0 | 4 |
_a658.800954 _bM6998 |
| 100 | 1 | _aLamb; Charles W. | |
| 245 | 1 | 0 |
_aMKTG : A South -Asian Perspective / _cCharles W. Lamb, Joseph F. Hair, Dheeraj Sharma, Carl McDaniel |
| 250 | _a2012th ed. | ||
| 260 |
_aDelhi : _bCengage Learning India, _c2012, reprinted 2013 |
||
| 300 |
_axvii, 671 p. : _bcol. ill. ; _c27.5 cm. |
||
| 650 | 0 |
_aMarketing _xManagement _vTextbooks |
|
| 700 | 1 |
_aHair, Joseph F. _eaut |
|
| 700 | 1 |
_aSharma, Dheeraj _eaut |
|
| 700 | 1 |
_aMcDaniel, Carl _eaut |
|
| 942 | _cBK | ||