| 000 | 00690nam a2200229Ia 4500 | ||
|---|---|---|---|
| 999 |
_c3489 _d3489 |
||
| 008 | 251111r20252021xx ado|gd|||||||| ||und|| | ||
| 020 |
_a9789355735096 _cRs. 695.00 |
||
| 040 |
_aKO _beng |
||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.800954 _bL165 _223 |
| 100 | 1 | _aLamb; Charles W. | |
| 245 | 1 | 0 |
_aMKTG : principles of marketing / _cCharles W. Lamb, Joe Hair and Carl McDaniel |
| 250 | _a13th ed. | ||
| 260 |
_aDelhi : _bCengage Learning India, _c2021, reprinted 2025 |
||
| 300 |
_avii, 410 p. _b : col. ill. _c; 28 cm. |
||
| 650 | 0 |
_aMarketing _xManagement _vTextbooks |
|
| 700 |
_aHair, Joe _eaut |
||
| 700 |
_aMcDaniel, Carl _eaut |
||
| 904 | _aA_BOSE | ||
| 942 |
_cBK _2ddc |
||