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| 007 | ta | ||
| 008 | 241015r20132016 iia|||gr|||| 001 0 eng d | ||
| 020 |
_a9781259026812 _cRs. 775.00 |
||
| 040 |
_aKO _beng |
||
| 041 | 0 | _aeng | |
| 044 | _aii | ||
| 082 | 0 | 4 |
_223 _a658.8 _bZ372 |
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 1 | 0 |
_aServices Marketing: _bintegrating customer focus across the firm / _cValarie A. Zeithaml... [et al.] |
| 250 | _a6th ed. | ||
| 260 |
_aNew Delhi : _bMcGraw Hill Education (India) Pvt. Ltd., _c2013, reprinted 2016 |
||
| 300 |
_axxxii, 711 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 |
_aService industries _xMarketing |
|
| 650 | 0 |
_aCustomer services _xMarketing |
|
| 700 | 1 |
_aBitner, Mary Jo, _eaut |
|
| 700 |
_aGremler, Dwayne D, _eaut |
||
| 700 |
_aPandit, Ajay _eaut |
||
| 904 | _aRUDRA_R | ||
| 905 | _aR_RANJAN | ||
| 942 | _cGR | ||