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| 007 | ta | ||
| 008 | 241015s2018 iia|||gr|||| 001 0 eng d | ||
| 020 |
_a9789332587687 _cRs. 899.00 |
||
| 040 |
_aKO _beng |
||
| 041 | 0 | _aeng | |
| 044 | _aii | ||
| 082 | 0 | 4 |
_223 _a658.8 _bW749 |
| 100 | 1 | _aWirtz, Jochen | |
| 245 | 1 | 0 |
_aServices Marketing: _bpeople technology strategy / _cJochen Wirtz, Christopher Lovelock, Jayanta Chatterjee |
| 250 | _a8th ed. | ||
| 260 |
_aNoida : _bPearson India Education Services Pvt. Ltd., _c2018 |
||
| 300 |
_axxii, 817 p. : _bill. ; _c28 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 |
_aProfessions _xMarketing |
|
| 650 | 0 |
_aService industries _xMarketing |
|
| 650 | 0 |
_aCustomer services _xMarketing |
|
| 700 | 1 |
_aLovelock, Christopher _eaut |
|
| 700 |
_aChatterjee, Jayanta _eaut |
||
| 904 | _aRUDRA_R | ||
| 905 | _aR_RANJAN | ||
| 942 | _cGR | ||