| 000 | 00770nam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c1202 _d1202 |
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| 008 | 191210r20102011ii a|||g |||| 001 0 eng d | ||
| 020 |
_a9788131731017 _cRs. 699.00 |
||
| 040 |
_aKO _beng |
||
| 041 | 0 | _aeng | |
| 044 | _aii | ||
| 082 | 0 | 4 |
_223 _a658.8 _bK8487 |
| 100 | 1 | _aKotler, Philip | |
| 245 | 0 | 0 |
_aPrinciples of Marketing : _ba South Asian perspective / _cPhilip Kotler...[et al.] |
| 250 | _a13th ed. | ||
| 260 |
_aNoida : _bPearson Education , _c2010, reprinted 2011. |
||
| 300 |
_axix, 514 p. : _bcol.ill. ; _c28 cm. |
||
| 504 | _aIncludes Index. | ||
| 650 | 0 |
_aMarketing _vTextbooks _zAsia |
|
| 700 |
_aArmstrong, Gary _eaut |
||
| 700 |
_aAgnihotri, Prafulla Y. _eaut |
||
| 700 |
_aHaque, Ehsan ul _eaut |
||
| 904 | _aA_BOSE | ||
| 942 | _cBK | ||