Mahajan, Gautam <br/><br/>
Total Customer Value Management :  Transforming Business Thinking / 

 - New Delhi :  Response Books ,  2011 
 - xx, 326 p. :  ill. ;  22 cm. 
<br/><br/>Includes Index. 
<br/><br/><label>ISBN: </label>9788132103127  Rs. 495.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Customer relations<br/>Total quality management
<br/><br/><label>Dewey Class. No.: </label>658.812  / M2773