Ferraro, Gary P.

The Cultural Dimension of International Business / - 5th ed. - New Delhi : Dorling Kindersley (India) Pvt. Ltd. (Pearson Education) , 2006, reprinted 2007 - viii, 216 p. : ill. ; 24 cm.

Includes Index.

9788131712429 Rs. 350.00


International business enterprises --Social aspects
Intercultural communication--Technical assistance

658.049 / F4128