Lamb; Charles W.  <br/><br/>
MKTG : A South -Asian Perspective /  

 - 2012th ed. 
 - Delhi :   Cengage Learning India,  2012, reprinted 2013 
 - xvii, 671 p. :   col. ill. ;   27.5 cm. 
<br/><br/><label>ISBN: </label>9788131517086  Rs. 511.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Textbooks
<br/><br/><label>Dewey Class. No.: </label>658.800954  / M6998