Lamb; Charles W.  <br/><br/>
MKTG : principles of marketing  /  

 - 13th ed. 
 - Delhi :   Cengage Learning India,  2021, reprinted 2025 
 - vii, 410 p.   : col. ill.  ; 28 cm. 
<br/><br/><label>ISBN: </label>9789355735096  Rs. 695.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Textbooks
<br/><br/><label>Dewey Class. No.: </label>658.800954  / L165