00965nam a2200325 a 4500 2965 2965 a||||gr|||| 001 0 ta 241015r20132016 iia|||gr|||| 001 0 eng d 9781259026812 Rs. 775.00 KO eng eng ii 23 658.8 Z372 Zeithaml, Valarie A. Services Marketing: integrating customer focus across the firm / 6th ed. New Delhi : McGraw Hill Education (India) Pvt. Ltd., 2013, reprinted 2016 xxxii, 711 p. : ill. ; 24 cm. Includes index. Marketing Management Service industries Marketing Customer services Marketing Bitner, Mary Jo, aut Gremler, Dwayne D, aut Pandit, Ajay aut KO RUDRA_R R_RANJAN GR 0 0 ddc 0 658_800000000000000_Z372 0 MANS 7976 KO KO GEN 2024-02-05 Donated by Dr. Aravind T. S. (Faculty, SMM) 658.8 Z372 G0258 2024-10-15 GR Gen. Shelf-39, Row-5