Zeithaml, Valarie A. <br/><br/>
Services Marketing:   integrating customer focus across the firm / 

 - 6th ed. 
 - New Delhi :  McGraw Hill Education (India) Pvt. Ltd.,  2013, reprinted 2016 
 - xxxii, 711 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781259026812  Rs. 775.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Service industries--Marketing<br/>Customer services--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / Z372