@book{2965,
	author = {Zeithaml, Valarie A. and Bitner, Mary Jo,},
	title = {Services Marketing: },
	publisher = {McGraw Hill Education (India) Pvt. Ltd.,},
	year = {2013, reprinted 2016},
	address = {New Delhi :},
	edition = {6th ed.},
	note = {Includes index.}
}