Wirtz, Jochen <br/><br/>
Services Marketing:   people technology strategy / 

 - 8th ed. 
 - Noida :  Pearson India Education Services Pvt. Ltd.,  2018 
 - xxii, 817 p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789332587687  Rs. 899.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Professions--Marketing<br/>Service industries--Marketing<br/>Customer services--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / W749