02416nam a2200289 a 4500 2866 2866 a||||gr|||| 001 0 ta 180615t20182021ii a grb 001 0 eng d 9789352807383 Rs. 995.00 KO eng eng ii 23 658.8 R1418 Ramaswamy, V. S. Marketing management : Indian context, global perspective / 6th Ed. New Delhi : Sage Publications India Pvt Ltd, 2018, reprinted 2021 xlix, 798 p. : col. ill. ; 28 cm. Includes bibliographical references and index. Understanding marketing as a value delivering task -- Studying marketing environment -- Contemporary Indian marketing environment -- Developing marketing strategy and plans -- Strategic planning at corporate level and marketing planning at business level -- Formulating marketing strategy -- Analysing industry and competition -- Differentiating and positioning the market offering -- Analysing consumers and selecting markets -- Consumer behaviour and buying-decision process -- The Indian consumer -- Segmentation and targeting for maximising customer value -- Creating customer value : managing the product -- Product management : the fundamentals -- Managing brands and building brand equity -- Introducing new products and innovations -- Marketing of services -- Delivering customer value : managing distribution -- Managing distribution logistics -- Designing and managing marketing channels -- Retailing : perspective of the retailer/retail chain -- Direct marketing and digital marketing -- Communicating customer value : integrated marketing communications -- Managing mass communications : advertising, sales promotion and digital communications -- Managing personal communications : personal selling and sales management -- Customer relations management (CRM) -- Capturing customer value -- Pricing -- Supporting and controlling the marketing effort -- MIS and marketing research -- Demand forecasting and marketing control -- A special field in Indian marketing -- Rural marketing in India : potential, challenges and strategies -- Notes -- References -- Index. Marketing India Management Namakumari, S. aut KO RUDRA_R R_RANJAN BK 0 0 ddc 0 658_800000000000000_R1418 0 MANS 7602 KO KO GEN 2024-03-18 M/s Technical Bureau India Pvt Ltd. (Inv. No. TB4115 Dt. 07-03-2024) 995.00 1 658.8 R1418 BK006345 2026-01-23 2025-07-25 BK Gen. Shelf-39, Row-4 0 0 ddc 0 658_800000000000000_R1418 0 MANS 7603 KO KO GEN 2024-03-25 M/s Technical Bureau India Pvt Ltd. (Inv. No. TB4336 Dt. 18-03-2024) 995.00 658.8 R1418 BK006503 2024-04-17 BK Gen. Shelf-39, Row-4 0 0 ddc 0 658_800000000000000_R1418 0 MANS 7604 KO KO GEN 2024-03-25 M/s Technical Bureau India Pvt Ltd. (Inv. No. TB4336 Dt. 18-03-2024) 995.00 2 658.8 R1418 BK006504 2025-12-16 2025-11-21 BK Gen. Shelf-39, Row-4 0 0 ddc 0 658_800000000000000_R1418 0 MANS 7605 KO KO GEN 2024-03-25 M/s Technical Bureau India Pvt Ltd. (Inv. No. TB4336 Dt. 18-03-2024) 995.00 1 658.8 R1418 BK006505 2025-09-16 2025-09-10 BK Gen. Shelf-39, Row-4 0 0 ddc 0 658_800000000000000_R1418 0 MANS 7606 KO KO GEN 2024-03-25 M/s Technical Bureau India Pvt Ltd. (Inv. No. TB4336 Dt. 18-03-2024) 995.00 3 658.8 R1418 BK006506 2025-09-24 2025-09-16 BK Gen. Shelf-39, Row-4 0 0 ddc 0 658_800000000000000_R1418 0 MANS 7607 KO KO GEN 2024-03-25 M/s Technical Bureau India Pvt Ltd. (Inv. No. TB4336 Dt. 18-03-2024) 995.00 1 658.8 R1418 BK006507 2024-08-14 2024-08-14 BK Gen. Shelf-39, Row-4 0 0 ddc 0 658_800000000000000_R1418 0 MANS 7608 KO KO GEN 2024-03-25 M/s Technical Bureau India Pvt Ltd. (Inv. No. TB4336 Dt. 18-03-2024) 995.00 658.8 R1418 BK006508 2024-04-17 BK Gen. Shelf-39, Row-4 0 0 ddc 0 658_800000000000000_R1418 0 MANS 7609 KO KO GEN 2024-03-25 M/s Technical Bureau India Pvt Ltd. (Inv. No. TB4336 Dt. 18-03-2024) 995.00 658.8 R1418 BK006509 2024-04-17 BK Gen. Shelf-39, Row-4 0 0 ddc 0 658_800000000000000_R1418 0 MANS 7610 KO KO GEN 2024-03-25 M/s Technical Bureau India Pvt Ltd. (Inv. No. TB4336 Dt. 18-03-2024) 995.00 658.8 R1418 BK006510 2024-04-17 BK Gen. Shelf-39, Row-4 0 0 ddc 0 658_800000000000000_R1418 0 MANS 7611 KO KO GEN 2024-03-25 M/s Technical Bureau India Pvt Ltd. (Inv. No. TB4336 Dt. 18-03-2024) 995.00 658.8 R1418 BK006511 2024-04-17 BK Gen. Shelf-39, Row-4