Kotler, Philip <br/><br/>
Principles of Marketing /  

 - 15th ed. 
 - Noida :   Pearson India Education Ltd.,  2016 
 - xxiii, 732 p.   : col. ill.  ; 25.5 cm 
<br/><br/><label>ISBN: </label>9789332558472  Rs. 799.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks
<br/><br/><label>Dewey Class. No.: </label>658.8  / K8487/P