Kotler, Philip Principles of Marketing : a South Asian perspective / - 13th ed. - Noida : Pearson Education , 2010, reprinted 2011. - xix, 514 p. : col.ill. ; 28 cm. Includes Index. ISBN: 9788131731017 Rs. 699.00 Subjects--Topical Terms: Marketing--Asia--Textbooks Dewey Class. No.: 658.8 / K8487